The Rise of the Mummy Blogger

 Today we have the lovely Sophie of Little Gumnut and Have Kids Will Travel sharing a post.
 Sophie is 30 something, with three gorgeous daughters and is married to a Frenchman. She has lived in many wonderful places and is a committed Christian.Be sure to visit her blogs and leave her some love!


I’ve been blogging for about four years now and it has been strange to see how in that short period of time, or rather, even in the last year or two, how blogging is taking off in a big way.

When it comes to social networking and the internet, in my small sphere of contact and experience, it seems that in terms of the Western World, the US and Canada are ahead of the rest of us, France is seriously lagging behind and somewhere in the middle ground, catching up and gaining momentum is the rise of the Mummy Blogger in the UK, Australia and New Zealand. 

People who didn’t know what a blog was a year ago, have suddenly discovered new found talents and passions in the world of new media and all over the world, it seems that, particularly stay at home mums (SAHMs), are blossoming, connecting, and finding a new genre of friendship.

When I was at Uni studying Applied Languages, we had to translate a fascinating article relating to Futurists or rather, an agency which made it its business to predict future trends and advise on upcoming product development for global companies.  Ordinary families identified as future trend-setters by their current actions, spending patterns and leisure activities, were monitored and given access to prototypes not yet on the market so that they could test them and give their verdict on them.

I was transfixed.  Of all things that I remember about my degree, that one article stays in my mind like a bright spot in the three years of study I did.  And now, looking about me in the blogosphere, observing lightening changes in the way regular joes like me do daily life, it feels like taking a peep into the future.

I am struck by how we, particularly mummy bloggers, are not only discovering a vast creative potential in ourselves, but also how even as physical communities are diminishing, with neighbours no longer looking out for neighbours, or even knowing their names, in an online world, the opposite is happening – doors are being opened, connections that would never have been possible before are being made, friendships deeper than ‘real life’ friendships are being formed. 

Blogging is a hugely powerful influencer of people’s spending habits, their family culture, their parenting, their mindset.  It is an extraordinary phenomenon.  Those who would, in the past, have done extraordinarily things that had gone unnoticed by the world at large, now find notoriety, be it positive or negative, as their work goes viral.

Borders are crashing silently around us and yet, those who don’t blog, who still see blogging as the domain of political ranters and cynical radio journalists or politicians trying to boost their ratings, are completely unaware of the social revolution that is taking place around them and of what it might hold for them.

Craftivism Is rising.  Every time a disaster occurs around the world, women who perhaps felt impotent to help, now can make a practical difference when they band together and help those needs. 

If Facebook were a country, would have more citizens than Russia.

Social barriers are coming down round our ears.  A friend recently linked his post to Sydney’s Kristian Anderson’s birthday video for his wife in which the PM of New Zealand and actor Hugh Jackman featured. 

One cancer patient, showing his love for his wife, made national and international news.

Blogger fame is certainly going to rise as individuals gain an almost cult-like following and begin to gain recognition in the ‘real world’.  I was blog-hopping to a couple of US sites, intrigued to find that in places like LA, PR luvvies now invite trend-setting influence-wielding bloggers with 10,000+ followers and whole blogging platforms connected to their blogs.  Curious to see what content these bloggers offered, I was surprised to see some sites were light on actual writing but are crammed with advertising as companies leaped on board and followers who were following simply for the freebies, giveaways and kudos of following someone famous.  Is this what our future holds or is it simply a reflection of consumer America?  Will bloggers gaining fame in Australia reflect the No BS attitude of Australians in general or will they succumb to corporations desire to use everything in their scope to further their marketing goals?

It’s exciting, inspiring, bursting with potential, and inevitably fraught with danger too if it all gets out of balance.  What will the future hold for our families, for our grandchildren?  Where will social networking and blogging take us?  Are we just riding the wave and discovering where it will take us or are we actually deliberately shaping our future, deciding now where we want the wave to take us?

Despite all my wonderings, the one thing that delights me is that around me, I see grass-roots organizations springing up around me, very often started by women who are discovering a huge mine of creativity and potential in themselves that they never knew existed, women who have given themselves over to rearing the next generation and sharing their hearts, their discoveries and their experiences with others and opening themselves to a whole new world.


  1. I have been blogging on different platforms for many years (my mommyblogthing 'suburp' is only a recent project) and have observed the 'rise of the mommy blogger' with interest and amusement. i still believe in blogging when for most people it seems that posting statuses, links and photos is enough.
    but like you, i wonder where the mommies will take their blogs and the 'power' they have found themselves. While i enjoy the interaction and community feel you can instantly get with mommy bloggers from all over the world, i am feeling irritated when i see how much many women jump on the 'blog for moneeee!' wagon or annoy me with 'sponsored posts' and giveaways instead of real content. I wonder if the generated income/benefits really justify this behavior or if it's just human nature and, as always online when things get bigger, you have to try, select and discard to find what really interests you. good post!

  2. Absolutely inspiring, and I'm proud to be a part of it!

  3. this was a really interesting read…The social networking/blogging explosion really interests, i think it is fantastic in regards to sharing ideas and making connections but I must admit I often find i am disillusioned with it and wonder what the point is….But then I read something great or get an interesting comment on one of my posts and I am reminded why I do this at all…

    Thanks for reminding me again…

    Gill xo

  4. What a wonderful, inspiring post. Well said. It was great to stop and remind myself how wonderful reaching out can be.

  5. I'm relatively new to all this. I started my blog on a dare and was surprised by how much I love it. I've 'met' so many fab women. I think there's a fine line between success and ruining your product with an overload of sponsorship giveaways/posts/ads. Will be interested, as you say, to watch how the successful Aussies do it.

  6. Interesting post! I'm relatively new to blogging and still feeling my way around. I tend to follow blogs that are heavy on good solid writing and where I feel I can connect with the individual behind the blog.

    There are times when I feel like I should be "marketing" my blog more but then I think, meh, I really just want to write!

  7. What a great post…

    When I first started blogging it was really pretty much just to blog… but these days I realise it has opened doors, introduced me to people and things, and stretched me in ways I never imagined…. which is rather cool for something I do because I like it!

    The online community aspect has been amazing for me… and I think is something people often under-rate of 'poo hoo'. But I have met several of my 'in real life' friends via blogs or forums etc and these are the people who are always there for me when I need them.

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